Fortnum & Mason

Embracing the Future of Luxury Retail: Fortnum & Mason's Digital Evolution. This esteemed brand, a beacon of sophistication, has embarked on a remarkable journey of digital transformation, redefining the luxury shopping experience. By re-platforming their website onto Adobe Commerce, Fortnum & Mason blended its rich heritage with the latest in e-commerce technology. The result? A seamless, intuitive online experience that mirrors the elegance and exclusivity of its physical stores. In the vanguard of this transformation is the integration of a Vue Storefront headless front-end. This cutting-edge approach prioritises speed, flexibility, and a user-centric design, ensuring that every digital interaction is as delightful and refined as a visit to their iconic brick-and-mortar location.